OUR STORY
At VALA we believe every woman deserves to feel confident and stylish
Born in the saddle, VALA was created from a place of lived experience. Frustrated by blingy, unflattering riding wear, Bec set out to create elevated equestrian pieces that she could feel stylish, confident, and comfortable in, both in and out of the saddle.
Drawing on her background in global fashion and lifestyle brands like Ralph Lauren, and her deep love for the equestrian lifestyle, Bec set out to create what she couldn’t find: elevated, flattering essentials that felt refined, wearable, and real.
What began as functional, stylish riding wear has since evolved into a modern lifestyle wardrobe—designed for women who move through many roles in a single day. VALA offers pieces that transition effortlessly from the arena to school pick-up, brunch, the golf course, and beyond.
Through intentional design and easy-to-style capsule pieces, VALA’s intention is to support women in feeling confident, put together, and truly themselves—wherever life takes them.
Today, VALA is worn not only by equestrians, but by women everywhere juggling busy lives, united by a desire to live well—and dress well while doing it.
When she’s not working on the brand, Bec lives with her husband, children, and horses on their family farm on Victoria’s Surf Coast—a place that continues to inspire her every day.
Thank you for choosing VALA to be part of your journey.